Sample Site Audit for Outsourcing Company Website

Main Goal: To drive organic traffic from the website using “outsourcing” keywords.

SUMMARY AUDIT:

Functionality is generally ok.
Needs to improve on and off page optimization implemented on the site.
Keyword analysis should be done to determine the most appropriate keywords and key phrases for your website. Keywords should be targeted on specific pages. All pages should have their own sets of meta data.
Customized 404 is needed redirecting to the site
301 redirection is also needed
Create a subscription page for newsletter
Pages needed: Sitemap, Resource Page, Optional: Testimonials
Sitemap submitted to major search engines like Google and MSN
Resource page for future references and links
A full story at testimonial page for all successful companies or business entities who acquired the services
Set up a blog for updated company news and related outsourcing updates
Images need to optimized properly using your targeted keywords in your alt tags to increase site's search engine visibility
Provide a contact form or link on pages that offered services

RECOMMENDATION:

Research and target the right keywords on each pages. Provide own meta data on each pages
The title tag of your page is very important, if not the most important part of your page. The title element for your page is typically used as the text for search engine results. It is important that your site uses descriptive titles that are not too long or keyword stuffed. The ALT tag is used on images on your page to give them a name if they cannot be displayed and before they have loaded. The title attribute can be used on most tags, on some browsers the value of the title attribute is shown as a tooltip when the mouse hovers over the image.
Implement link building through article writing to post on blog and shared on Social Media accounts.
Provide a subscription page at the homepage for future readers to get fresh updates through their emails

SAMPLE KEYWORD RESEARCH: